Keep your title tags under 60 characters for better visibility in SERPs. The page title is super important because it appears in search engines like an advertisem*nt for the page.
Google changes the description tag about 2/3 of the time so descriptions are less critical. Keep them concise, typically under 160 characters.
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- Convert to Text | Use w ChatGPT
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- The page title that appears in search engines is like an advertisem*nt for that page. Get creative and write your titles to drive more clicks.
- It is more important than ever to include the most relevant keyword phrase or page topic at the beginning of your Title attributes tag.
- It is widely believed that Google will index more words from the Title and Meta description even if it does not display them in the SERPs. This synonym tool can help identify shorter words that might fit better.
- Google ultimately controls the search results and will dynamically change the Title or Meta description based on the searcher’s query
- Visible length in the SERPs also depends on the search query. Google will bold the words when they match the words in the searcher’s query. Bolded words take up more space and Google will truncate based on the longer pixel count.
Read: Everything we do in SEO starts with smart keyword selection
